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4             indian missions




                                      Swachh Bharat Abhiyan
                                      Launched: October 2, 2014
                                      Objective: To promote cleanliness, hygiene, and
                                      sanitation across India. The campaign aims to eliminate
                                      open defecation and improve waste management.
                                      Key Activities: Building toilets in rural and urban areas,
                                      spreading awareness about cleanliness, and encouraging
                                      people to maintain cleanliness in public spaces.

                                           Beti Bachao Beti Padhao

                                           Launched: January 22, 2015
                                           Objective: To address the issue of declining child
                                           sex ratio and promote the education of girls in
                                           India.
                                           Key Activities: Awareness campaigns about the
                                           importance of girls’ education, gender equality,
                                           and preventing female foeticide.


                       Make in India
                       Launched: September 25, 2014
                       Objective: To encourage domestic and international
                       companies to manufacture products in India and promote
                       Indian manufacturing.
                       Key Activities: Policy reforms, ease of doing business, and
                       showcasing India as an investment hub for manufacturing.


                                           Digital India
                                           Launched: July 1, 2015
                                           Objective: To transform India into a digitally empowered
                                           society and knowledge economy.
                                           Key Activities: Providing internet connectivity to rural
                                           areas, promoting digital literacy, e-governance services,
                                           and digital payments.



                  Pradhan Mantri Jan Dhan Yojana
                  Launched: August 28, 2014
                  Objective: To ensure financial inclusion by providing
                  banking services to the unbanked population of India.
                  Key Activities: Opening bank accounts for all citizens,
                  promoting financial literacy, and enabling access to credit
                  and insurance.




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